1
Has a complete Open Graph cardSocial sharingsocial.open-graph
Open Graph is missing og:title, og:description, og:image, og:url.
Fix: Add all four tags; most chat and social previews use them.
93
Convert
38
Trust
91
Tech
79
SEO
20
Social
100
A11y
50
Agents
Fix these first
Ordered by impact on the grade. Each fix is specific enough to hand to a builder.
2
Links a privacy policyTrusttrust.privacy
No privacy policy link found.
Fix: Publish a plain-language privacy page and link it in the footer and near every form.
3
Publishes llms.txtAI-agent readinessagent.llms-txt
No /llms.txt found.
Fix: Add /llms.txt so AI agents get a clean map of your product instead of guessing from HTML.
4
Has a Twitter/X cardSocial sharingsocial.twitter
No Twitter/X card tags.
Fix: Add a summary_large_image card so shared links look designed.
5
Links terms of serviceTrusttrust.terms
No terms link found.
Fix: Add a short terms page. It matters as soon as money changes hands.
6
Offers a human contact pathConversionconv.contact
No email or contact link found.
Fix: Add a real email or a contact page. Buyers check for a human before they convert.
7
Lets AI crawlers inAI-agent readinessagent.robots-ai
No robots.txt, so AI crawler access is undefined.
Fix: Publish robots.txt and explicitly allow the agents you want citations from.
8
Answers buying questionsAI-agent readinessagent.faq
No FAQ section or FAQ schema found.
Fix: Add 3–5 real objections (“Is it free?”, “How long does it take?”) and FAQPage schema.
Every check
Transcript of all 53 checks, including informational ones.
Conversion
25% of gradeHas an email capture conv.email-capture
3 forms can capture an email.
Has a specific call to action conv.cta
Found a direct CTA: “Grow with us”.
Shows social proof conv.social-proof
Social proof language found (“testimonial”).
Keeps signup friction low conv.friction
The lightest form asks for 1 field.
Offers a human contact path conv.contact
No email or contact link found.
Fix: Add a real email or a contact page. Buyers check for a human before they convert.
States a clear value proposition conv.value-prop
H1 is 6 words and a meta description explains the offer.
Reverses the risk of clicking conv.risk-reversal
Risk-reversal language found (“no spam”).
Trust
15% of gradeLinks a privacy policy trust.privacy
No privacy policy link found.
Fix: Publish a plain-language privacy page and link it in the footer and near every form.
Links terms of service trust.terms
No terms link found.
Fix: Add a short terms page. It matters as soon as money changes hands.
Explains who is behind the page trust.about
No about or team link found.
Fix: Add a short “who we are” section. Anonymous launch pages convert worse.
Links a real social profile trust.social-presence
No social profile links found.
Fix: Link one active profile. An abandoned profile is worse than none.
Publishes a security contact trust.security-txt
No /.well-known/security.txt (optional for launch pages).
Shows a current footer trust.copyright
Footer copyright is current (2026).
Technical
20% of gradeServes over HTTPS tech.https
Final URL is HTTPS.
Returns a healthy status tech.status
Page returned HTTP 200.
Loads the HTML quickly tech.speed
HTML arrived in 398 ms.
Compresses the response tech.compression
Content-Encoding: gzip.
Sets cache headers tech.cache
Cache-Control: max-age=600.
Is mobile-ready tech.viewport
Responsive viewport is configured.
Allows search indexing tech.indexable
No noindex directive found.
Declares a canonical URL tech.canonical
No canonical link tag.
Fix: Add <link rel="canonical" href="https://yourdomain.com/"> to prevent duplicate-URL dilution.
Declares the page language tech.lang
html lang="en".
Has a favicon tech.favicon
No favicon link found.
Fix: Add a 32×32 and 180×180 icon; browsers and tabs look unfinished without one.
Avoids mixed content tech.mixed-content
No insecure http:// assets found.
Measures visits tech.analytics
No analytics detected.
Fix: Add privacy-friendly analytics (Plausible, Umami, or a simple counter) before you announce.
SEO
15% of gradeHas a well-sized title seo.title
Title is 43 characters.
Has a meta description seo.description
Description is 152 characters.
Has exactly one H1 seo.h1
One H1: “Have an idea? We'll grow it.”.
Uses a sane heading outline seo.heading-order
Heading levels skip a step.
Fix: Do not jump from H1 to H3; use H2 for sections.
Describes its images seo.alt
No images to check.
Publishes a sitemap seo.sitemap
No sitemap.xml found.
Fix: Generate /sitemap.xml and submit it in Google Search Console.
Publishes robots.txt seo.robots
No robots.txt found.
Fix: Add a simple robots.txt that points to your sitemap.
Adds structured data seo.schema
No JSON-LD structured data.
Fix: Add Organization + WebSite (or Product/SoftwareApplication) schema in one script tag.
Links its own pages seo.internal-links
No internal links found.
Fix: Add a footer with links to your key pages.
Has readable copy in the HTML seo.text-ratio
39.8% of the HTML is readable text.
Social sharing
10% of gradeHas a complete Open Graph card social.open-graph
Open Graph is missing og:title, og:description, og:image, og:url.
Fix: Add all four tags; most chat and social previews use them.
Has a Twitter/X card social.twitter
No Twitter/X card tags.
Fix: Add a summary_large_image card so shared links look designed.
Describes the share image social.og-image-alt
No OG image to describe.
Accessibility
5% of gradeLabels its form fields a11y.form-labels
3/3 fields are labelled.
Gives buttons accessible names a11y.button-names
4 buttons have a name.
Writes descriptive link text a11y.link-text
No vague link text found.
Uses landmark elements a11y.landmarks
main and nav landmarks are present.
Allows pinch-zoom a11y.zoom
Zoom is not blocked.
Offers a skip link a11y.skip-link
No skip link (nice-to-have for long pages).
AI-agent readiness
10% of gradePublishes llms.txt agent.llms-txt
No /llms.txt found.
Fix: Add /llms.txt so AI agents get a clean map of your product instead of guessing from HTML.
Offers a full-context file agent.llms-full
No llms-full.txt (optional).
Lets AI crawlers in agent.robots-ai
No robots.txt, so AI crawler access is undefined.
Fix: Publish robots.txt and explicitly allow the agents you want citations from.
Speaks to coding agents agent.agents-md
No AGENTS.md (emerging convention).
Serves markdown to agents agent.markdown
No markdown alternate or content negotiation.
Exposes a machine-readable API agent.mcp
No MCP/OpenAPI descriptor (only needed if agents can act on your product).
Answers buying questions agent.faq
No FAQ section or FAQ schema found.
Fix: Add 3–5 real objections (“Is it free?”, “How long does it take?”) and FAQPage schema.
Uses semantic HTML agent.semantic-html
Semantic main/article/nav structure found.
Works without JavaScript agent.no-js-copy
3605 characters of copy are in the HTML.